Week 6: Sketches for Double Page Spread & Blockbuster Martketing Article

From my previous post I have completed my secondary research for my film remake article. From analysing 3 existing double page spreads I analysed the layout, typography, content and images. I have created sketches of how I want my double page spread to look. I want my double page spread to be creative and eye catching and most importantly, appeal to the target audience. My design will appeal to the audience of 14-16 year olds because the layout is creative. The design does not include much text, but includes the relevant information which will appeal to the audience. I am creating the double page spread on the film Hairspray. Therefore the sketch which I have created shows a hairspray can spraying the Hairspray title into the centre. Around the title the information will be presented in bold outline boxes. I have chosen this style of box because it is included within the Hairspray Musical Brochure. Therefore I have incorporated part of the creative design to my own double page spread. I have enjoyed researching into the different double page spread layouts. These have inspired my own design and I have taken different elements from existing prints to incorporate within my double page spread to make it creative. The target audience need the double page spread to be eye catching, because they will not want to read an article which contains columns of writing. I have completed writing the article document including the different aspects related to comparing the original Hairspray and the remake. From this document I will include the aspects which I believe will appeal to the target audience. These include: Stars, Trends and Genres. I will start to create my double page spread in Photoshop and add the different aspects about the two films.

Double Page Spread Sketch

I have also started to carry out research for the blockbuster marketing article. This focuses on the marketing strategy of blockbuster films. I have used the resource of the A Level Film Studies book to research into this subject. I have researched into the way in which the film producer markets for certain audiences with their marketing strategy. For example, they target younger audiences differently to older audiences. For the younger audience they might create products (merchandise) to draw them into watching the films. Whereas the older audience would not need this type of marketing to watch the film. The types of marketing for a film include: trailers, premieres, posters, merchandise, advertising (TV and Internet) and reviews. I will continue to research into film marketing and start to write up my article on this subject. This is a very interesting subject to research into, because I am interested in how films are marketed and especially how particular audiences are marketed in different ways.