Week 7: Blockbuster Marketing Article Completed

I have now completed mt blockbuster marketing article. I was not scheduled to start this task until next week, although I am on holiday when the deadline for this project is (w/b 14th November). Therefore, throughout half term I decided to complete this document in advanced. Within this article I have discussed how the audience are considered within the production of a film and how the film is marketed. I have learnt that the audience are considered within the following areas: Narrative, Cast, Characters and Genre. The producer needs to consider the audience for the film especially within these specific areas.

• Narrative: the producer needs to consider the narrative in terms of the audience. The narrative needs to appeal to the audience, within Blockbuster's the narrative is usually simple to appeal to a large audience. When targeting a specific audience the producer should create a narrative which will appeal to the audience, they might create a narrative which the audience can relate to.
• Cast: a familiar cast is what the audience expect from a blockbuster. The cast needs to be recognisable to the audience in order for a blockbuster to be a success. Some of the biggest stars have been in blockbuster's and this is the type of cast which the audience expect within this type of film.
• Characters: the characters within the film are usually characters which different audiences can relate to. The audience feel emotionally attached to the characters in a way, this could be because of their story, relating back to the narrative of the film.
• Genre: blockbusters genre is very important, this type of film comes in many different genres. When targeting a specific audience the producer needs to consider the audience and their favourite genre in order for the film to appeal to them.

Marketing of a blockbuster is very important. Media producers need to market their film correctly to appeal and notify the audience of their film, some of these marketing techniques include:

• Trailers
• Posters
• Media Advertising- cast and crew interviews (radio and TV)
• Internet (Advertising and Websites)
• Previews and Premieres

I have learnt a lot about the strategy of marketing a film and also how the audience are considered when producing a film. These are the most important stages of creating a blockbuster as the producer needs to advertise their film to draw audiences into viewing the film. The success of the film is based on the marketing strategy used to promote the film.